International Women’s Day is celebrated in many countries around the world. It is a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, age, economic or political. It’s a celebration where we unite as a global community to celebrate women, their endless drive, passion, impact and tireless effort in making a difference.

This week in celebration of International Women’s Day and our #GoldfadenMDForHer campaign, a movement to celebrate and support some incredible women doing great things and trailblazing leadership in the industry they are passionate about, we are so excited to be highlighting Rachel Temko, founder of Whimsey & Row, an eco-conscious lifestyle brand founded in 2014 and based in West Los Angeles. Birthed out of a love for quality made goods and sustainable practices, our mission is to provide ease and elegance for the modern, creative woman (one of our favorites as everything is SO tres chic!).

Dive in deeper with us as we share an intimate sit down with Rachel on how and what keeps her motivated and inspired.

Tell us the story of how you started your business? 
Finally fed up with the dishonest and harmful practices within the fashion industry, I went my own way and launched Whimsy + Row in 2014. I was inspired to create a brand without excess waste and egos, so I decided Whimsy + Row would be an (eco)friendly, accepting, loving brand and community. We started by popping up at Flea Markets every weekend selling vintage. Yes, every weekend for 2 years we trucked a mini boutique full of whimsical goodies all over America. We started with vintage, then purchased other brands, which lead us to create our own eco-friendly clothing brand. 

Which women inspire you the most and why? 
I am inspired by women entrepreneurs and our customers the most. It takes a lot of passion and courage to start a company and make it successful, so I have a ton of respect for other ladies who are hustling just like me. Everything I do for the company is to help woman and their feedback is what drives me. 

What’s your advice to women trying to make an impact in their career? 
Everything important is worth fighting for! Don’t let “no” stop you, if you’re passionate about something, visualize it and don’t take no for an answer. Make it happen! You got this!

First thing you do when you wake up, is? 
Take three deep breaths. 

Last thing you do before you go to sleep, is? 
I stretch to unwind from the day.

What will be the biggest challenge for the generation of women behind you? 
They need to be conscious about the fashion that they’re purchasing. It’s easier to walk into Forever 21 than to seek out the brands that are sustainable and eco-friendly. The younger generation will need to take it upon themselves to be educated about the brands they support and the materials that they wear.

What are the best decisions that you have made in your career thus far? 
Always following my intuition, making our clothing line eco-conscious, moving to LA, Staying true to myself and remaining a kind/generous person, opening up our first storefront in West LA, and Hiring hard working badass ladies who believe in what we are doing!

What are the worst? 
Thinking I could do everything on my own. It takes a village!

What is your self-care routine? 
Yoga, massage, netflix & chill.

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