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International Women’s Day is celebrated in many countries around the world. It is a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, age, economic or political. It’s a celebration where we unite as a global community to celebrate women, their endless drive, passion, impact and tireless effort in making a difference.

This week in celebration of International Women’s Day and our #GoldfadenMDForHercampaign, a movement to celebrate and support some incredible women doing great things and trailblazing leadership in the industry they are passionate about, we are so excited to be highlighting Puno.

With two companies already under her belt, Puno, founder of ilovecreatives and PeopleMap, knows a thing or two about building brands. When asked about her advice to other women trying to make an impact in their career, she shares, “Don’t get caught up with all the success stories of big companies or celebrities. Their success is an amalgamation of impacts on individual people. Focus on generosity with one person, then scale it to two, then three. As you do this, you’ll actually be able to feel the fulfillment of your generosity compared to how much effort you put in. As an exercise, everyday, write down the times a person was generous to you. What did they do? How did it affect you? Were you happier in the day? Did you have an act of generosity after?” 

What is your favorite part about your job?

Experimenting with new ideas, whenever I want. Being able to dictate what I want to work on, how I want to execute it, and all the little decisions along the way is something I really thrive on. Since our businesses live on the internet, the time from idea to execution is fairly quick (if you choose to be *wink*).

Which women inspire you the most and why?

Erykah Badu! She’s a legend. I love her voice, her music, her compassion for human beings, her playfulness, her timelessness, her creative process, and most of all, her perspective and understanding of herself.

But what I love the most about Erykah Badu is her confidence. Self-reflection and self-awareness is a daily ritual for her. She continues to evolve and will try anything that peaks her interest. Whether it’s jamming with a complete stranger she met on the internet, making jewelry, becoming a doula. That’s right, she’s a doula! This woman has no fear. And she practices that everyday with her creativity.

What’s your advice to women trying to make an impact in their career?

Don’t get caught up with all the success stories of big companies or celebrities. Their success is an amalgamation of impacts on individual people. Focus on  generosity with one person, then scale it to two, then three. As you do this, you’ll actually be able to feel the fulfillment of your generosity compared to how much effort you put in. As an exercise, everyday, right down the times a person was generous to you. What did they do? How did it affect you? Were you happier in the day? Did you have an act of generosity after?

First thing you do when you wake up, is?

Pee? Haha! TMI! Before that, I’ll usually snuggle with my cat until she’s had enough of it.

I just recently started doing this, but I throw cold water on my face. Jerry Seinfeld splashes his face three times with cold water. If I feel oily, I’ll cleanse my face, but otherwise, just add moisturizer. Then, I drink some water.

Last thing you do before you go to sleep, is?

I usually talk to Daniel, my husband, and play with my cat. Sometimes I take a little puff so I can get into that headspace and drift off to sleep.

What will be the biggest challenge for the generation of women behind you?

I was exposed to the internet in 1996. At that time, we had “one channel” and that was AOL. Ha! It was basically just chat. I didn’t really start creating my digital personality until I figured out how to upload a GIF on Geocities. If you think everything looks the same now, back then… oy vey! Now, everything and everyone is online. The amount of options is overwhelming. Once you find a community, you’re going to be stoked, but be self-aware. Are you getting caught up in it just to fit in? Is there just some part of it you enjoy? Personality, passion, and purpose are complex. It doesn’t have to be so binary. It should be more human. Enjoy a lot of different communities and embrace the parts of it that you want, unsubscribe to the rest.

What are the best decisions that you have made in your career thus far?

Taking the time for education is one of the fastest ways for me to evolve every aspect of my life. I typically do it in two ways: (1) Making time and spending money on side projects that make absolutely no money and (2) teacher-centered education.

Side projects give me the opportunity to learn my own way, collaborate with others, and put what I’ve learned into practice. With teacher-centered education, I can tap into an expert. For certain subjects, I’ll pay the structure of a curriculum and/or classroom. It’s just easier sometimes!

Creating a monthly budget of my time and my money towards education and side projects can give you more structure.

Think about college. Community College is about $3,000 per semester when you include books and supplies. This works out to about $250 per hour of class credit. Since you probably don’t have the time to take a full 12 credit semester, how about just 3 credits?

That’s $750 every 3 months (eg, semesters are usually 12-15 weeks long) you would spend on education or side projects. Typically students spend about 3 hours per credit hour for homework and assignments. So overall, you’ll spend about 1 hour per week over 3 months.

Every month, I give myself permission to spend $250 on books, props, equipment, and courses. And I make sure I spend at least an hour (if not more) every week.

What is your self-care routine?

It starts with exercise! I have a membership at the Los Angeles Athletic Club where I play Squash, run, or do some YouTube exercise video for an hour. Then, my favorite part, is to jump into the hot sauna and do all my self-care. Whether it’s a face massage, exfoliation, hair mask, or just sitting there.

International Women’s Day is celebrated in many countries around the world. It is a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, age, economic or political. It’s a celebration where we unite as a global community to celebrate women, their endless drive, passion, impact and tireless effort in making a difference.

This week in celebration of International Women’s Day and our #GoldfadenMDForHercampaign, a movement to celebrate and support some incredible women doing great things and trailblazing leadership in the industry they are passionate about, we are so excited to be highlighting Sasha Plavsic, founder of one of our favorite all-natural makeup brands, Ilia Beauty.  We have long admired Sasha for what she has developed at Ilia and stand behind everything they stand for – Performance Driven. Effective. Safe. This is the heart of Clean Beauty. Because we love beautiful product that is created with care on the inside and out, and believe you shouldn’t have to compromise on performance, or luxury. Being mindful that not every natural ingredient is good for the skin, nor is every synthetic bad. It’s about finding a balance and falling in love with beauty all over again, so you can feel empowered by a sense of choice.

She has developed some of the most insanely gorgeous products and we are so honored to be able to sit down with her to find out more about her incredibly inspiring journey.

What is your favorite part about your job?

My favorite part about my job is to create products that I hope people will fall in love with and push the boundaries in what is possible for creativity in clean beauty. 

Which women inspire you the most and why?

Cher, because she achieved success in so many areas and truly is authentic in every way. Coco Chanel for her dedication to her craft and creating one of the most iconic brands in fashion. And most recently Emma Gonzalez, from the Parkland shooting and standing up for what she believes in.

What’s your advice to women trying to make an impact in their career?

Trust your gut, don’t give up, and believe in yourself. 

First thing you do when you wake up, is?

Nurse my 6 week old baby! And if I am lucky find my way to the shower with usually both kids. 

Last thing you do before you go to sleep, is?

Make a wish to get at least a 4 hour stretch of sleep (other moms will understand this answer). 

What will be the biggest challenge for the generation of women behind you?

Ensuring that history doesn’t keep presenting itself. I think it is a very interesting time to be a woman. Some things have come so far over the last half a century while others are starting to regress. I think it’s important to fight for what is fair and right without loosing what has already been won.

What are the best decisions that you have made in your career thus far?

To take a risk and believe I could create something from nothing. From there truly believing that there is a solution to every problem, because in a business there are many, and they constantly need to be solved.

What are the worst?

Listening to too many other people’s opinions and doubting myself. It’s important to work collaboratively, yet if you don’t listen to instinct it will come back with a vengeance.

What is your self-care routine?

A shower everyday, followed by a quick skincare and makeup routine. With a newborn that is a major feat. 

*Please include any social handles if you’d like us to tag.

@iliabeauty