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International Women’s Day is celebrated in many countries around the world. It is a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, age, economic or political. It’s a celebration where we unite as a global community to celebrate women, their endless drive, passion, impact and tireless effort in making a difference.

In celebration of International Women’s Day this year, we wanted to celebrate (honor) seven women who we admire and look up to and showcase the amazing work and impact they are making in their field and communities through our #GoldfadenMDForHer campaign. Dive in deeper with us as we showcase these incredibly notable and talented women.

After being diagnosed with cancer when she was 32, Elissa Goodman explored holistic alternatives and combined them with traditional treatments and was able to beat the disease. Her personal experience led her to realize the many ways in which nutrition and lifestyle affect our ability to deal with health challenges and has created the most insanely delicious and effective S.O.U.P. cleanse (so yum!), detox reset programs and is an acclaimed author to boot. She is helping to change the landscape in how we view nutrition as a way to heal our bodies and mind. Follow along as we get personal with Elissa.

Tell us the story of how you started your business?

I turned to nutrition to heal from cancer in my early thirties and from there my passion and desire to learn as much as I could continued to grow until it felt like the right time to get my certification and help others.

Which women inspire you the most and why? 

Brene Brown, her work on vulnerability, leadership, and shame is powerful and I always feel inspired by her. My circle of inspirational women here in Los Angeles (so many I could name here, but check out my YouTube Show, “The Elissa Goodman Show” where I showcase so many of them!), Gwyneth Paltrow in terms of how she has made holistic wellness more accessible, Louise Haye for her work on the mind/body connection.

What’s your advice to women trying to make an impact in their career? 

Find your passion and follow your intuition. Never give up on your dreams. In taking care of yourself and being the best version of you, you will also thrive in other aspects of your life. 

First thing you do when you wake up, is? 

Water with lemon & my morning meditation and manifestation 

Last thing you do before you go to sleep, is? 

Drink my Kikoko CBN tea and shut down the electronics

What will be the biggest challenge for the generation of women behind you? 

Navigating an ever-changing digital world and finding connection beyond our virtual ones, learning to accept and love themselves, not getting caught up in the comparison game that is social media (that’s a hard one!)

What are the best decisions that you have made in your career thus far? 

Following my intuition, staying my course, remembering my purpose and bringing myself back to it when I get off track.

What are the worst? 

Bringing people on without vetting them, bringing people on against my intuition and having it backfire on me! Point is, always go with your gut feelings, it will save you so much in the long run.

What is your self-care routine? 

Weekly power yoga sessions, morning meditation and manifestations, reflexology foot massage a few times a month, when things get hectic I’ll use my Unplug app and do a five minute meditation. Taking time for myself and not getting consumed with work. I follow the principles of my 7-day RESET for balance in my diet and this helps me feel more energized and focused.

Detoxification means cleansing the blood. This is done by removing impurities from the blood in the liver, where toxins are processed for elimination. The body also eliminates toxins through the kidneys, intestines, lungs, lymphatic system, and skin (which is our largest organ). Detox plays an integral role in our daily lives and it’s often an overwhelming subject to say the least as there are so many facets that play into proper detox.

After being diagnosed with cancer when she was 32, Elissa Goodman explored holistic alternatives and combined them with traditional treatments and was able to beat the disease. She is an acclaimed author, LA-based nutritionist and our go-to when it comes to learning all about how to properly detox. We asked Elissa to give us the 411 on all of her Detox-related tips in an interview you don’t want to miss.

What is your definition of Detox?

To really detox you need to focus on lowering viral, bacterial, fungal loads in the body on a daily basis. You can cleanse your tissue and organs using whole foods, sleep, and herbs. Sleeping is hugely detoxifying to all of the organs, sleeping 8-9 hours and going to bed as close to 10pm as possible is crucial, this is the time your body can focus on detoxification. Juicing daily (all greens + lemon and ginger) to detox organs is another crucial component, the antioxidant boost is especially cleansing for your skin and other organs.

How do you Detox (tips / rituals)?

Having a green juice daily is a non-negotiable for me (example: cucumber, celery, parsley, lemon, ginger, romaine or other greens), I eat a plant-based diet and eat as many leafy greens and vegetables as I can, I have also been making a smoothie mid morning for even more nutrients. I use a superfood greens protein powder from PlantFusion and add wild blueberries, frozen cauliflower and spinach, and unsweetened nut milk. I also like to infrared sauna sessions for deep detoxifying. I eat lots of soup (from my SOUP Cleanse), soups are an easy way to add in a lot of nutrients and give your digestive system a break. I also take different herbals for lowering my viral, bacterial, and fungal loads and add barley grass juice powder or spirulina in addition to superfood greens. To detox my mind, I meditate – I’m currently doing the Unplug Meditation 30-day challenge which has been great for me, and I prioritize my sleep!

What does your typical Beauty Routine look like?

I’m religious about cleaning my face before bed, I never sleep in my makeup, I also prioritize sleep and manage my stress (because I feel like in addition to diet those two factors do the most damage our skin), I moisturize in the evening and in the morning. I get a facial every season from Skin Worship, which always leaves me feeling amazing (I think I need to get those more often!). Other than that, my routine is basic, I prefer products with natural ingredients and simplify as much as I can.

What was the last book you read?

Ketotarian by Dr. Will Cole

Perfect day…is?

I’d wake up to the sound of the ocean crashing outside my window, spend time on the beach with my family, soaking up the sun, zoning out and reading a book. There would definitely be an afternoon nap. In the evening, I would host a dinner party with friends and spend the night with lots of good conversation, laughter, and maybe a little dancing.

When you need to destress what is your go to?

Definitely using my Unplug meditation app for a 5-20 minute meditation (depending on the day!), booking reflexology massage, and going to a hot yoga class.

What is your favorite room in your home?

It’s not a room, but I consider it my outdoor living “room”.  I love spending time in my outdoor living space, lounging or reading by the pool with water trickling in the background. I even find myself working out there, it’s much better than being inside!

Best advice anyone has given you is…?

To never give up

First thing you do when you wake up, is?

Drink 16 ounces of my Hallstein water (I go to bed with this on my bedside so it’s right there when I wake up)

Last thing you do before you go to sleep, is?

I’ve been doing this practice of writing down everything that has been on my mind to release the craziness of the day. I write and write and write until nothing is on my mind and that’s when I sleep like a baby!

Any tips/advice for people looking to improve their daily eating habits?

Focus on what you can add. I have my clients start by adding in as many servings as veggies in their day as possible, just by having one green juice per day, they are adding in 3-4 servings of veggies! Cut animal protein intake down to a few times per week and replace with vegan protein options like tempeh, beans and legumes, seeds and nuts. Don’t be afraid of healthy fats – avocado, coconut, olive oil, nuts are all great sources of fat that keep you feeling energized and satiated (meaning less cravings). Sleep also plays a role in your daily eating habits – a good night’s sleep can help keep you committed to eating well.

Read more about Elissa’s detox tips here


Sharing in our passion for ingredients and high-quality products, we sat down with Angela and Evelyn, co-founders of our favorite organic baby food delivery company, Yumi, to learn more about the importance of food, their inspiration and daily lives.
Angela Sutherland & Evelyn Rusli, Co-Founders of Yumi

Why Yumi?

Angela: When I was pregnant with my daughter, I learned about how important nutrition is during the first 1,000 days. It was really eye-opening to read all these clinical studies that showed how every bite matters during this window, and can have long-last effects on their physical, neurological and metabolic development. During this time, I was also baffled by the lack of of innovation in the baby food space. The market really hasn’t changed in decades. The options at the grocery store just fell short in every way.  What they were calling “meals” were full of sugar, or fructose, and had been sitting on the shelves for months if not more than a year — it just didn’t feel right.

Most important food group(s) to begin with and when with babies?

Angela: Starting babies with vegetables, instead of all fruit, is so important in terms of establishing your baby’s taste preferences. Fruits have many benefits, but if a baby starts off eating only fruit purees, their taste preferences are going to lean towards the sweeter side, which can cause problems down the road when you’re trying to get your babe to eat their veggies and other whole foods.

What does your typical Beauty Routine look like?

Angela: I try to keep things really simple, especially in the mornings when I am rushing to get the kids fed, dressed, and out the door.  I splash my face with lukewarm water to rinse the night away, then slather on some of my favorite moisturizer from La Mer, which also has SPF 50.

In the evenings, I’ll use Goldfaden’s “Doctors Scrub” which makes my skin feel baby smooth.  I’ll follow that with a hydrating serum from True Botanicals – it really calms my skin after a long day, and the relaxing scent gets me in the mood for sleep.  I also rub a bit of my favorite balm from Nucifera on my lips and cuticles (…pro tip, this stuff also doubles as a great antidote for a diaper rash!)

If I’m going into an important meeting or have dinner plans, I try to glam things up a little bit and add in a few coats of a go-to-mascara, I have a few from Lancome and Estee Lauder, and a lip stain. Right now Yves Saint Laurent’s Tatouage Couture Liquid Matte Lip Stain is in high rotation.

How do you balance work, mom, wife, life (tips / rituals)?

Angela – It’s a constant struggle, but I try to just focus on one day at a time.  On Sundays, I always look at my schedule for the week ahead and prioritize where I’m needed most.  If there are family functions or appointments I need to take with my kids, I’ll adjust my workday to accommodate; and conversely, if I have a particularly hectic work week or have to travel, I’ll try to squeeze in lots of quality time with the family.

I don’t think it’s ever possible to perfectly “balance” all the things that we as moms have to juggle in life.  I do the best I can to maximize my time at work and at home, and if it starts to feel like one thing in particular is draining a lot of my time and energy, I’ll take a step back and try to reset.  Someone once gave me a great piece of advice, which is: follow the things that give you energy. If you are dragging yourself to a workout class or social event simply because you feel like you ‘have to’, but it feels miserable, reevaluate how you could be spending that time.  Conversely, if you feel drained spending too much time cooped up at home and feel like you need to be out in the world, traveling, socializing, exercising…then make it happen! Find what brings you positive energy, and lean into that.

What was the last book you read?

Angela – “The Subtle Art of Not Giving a F*ck” by Mark Manson.  It’s all about reshaping your perspective on what it means to live a happy life, how to build grit, and it helps you prioritize the things that truly add value to your life.  It was recommended to me by a few friends, and I have to admit the title itself grabbed my attention right away.

Evelyn – “Shoe Dog” by Phil Knight.   It was fascinating to read such intimate details about the beginnings of Nike, and all the trials, tribulations, sacrifices he faced in order to build a successful brand.  As an entrepreneur now myself, I can identify with so many of those tough decisions he faced in those early days, and there were countless takeaways that I can take and apply to running our company today.

Perfect day…is?

Angela – ok here goes:

  • Both of my children sleep in until a reasonable hour, and I magically wake up before they do

  • I have enough time to prep and cook an amazing healthy breakfast, and we all have time to sit and enjoy it as a family

  • I had already packed their lunches the night before …check!

  • I have time to get showered and dressed at my own pace, and my skin looks perfect so I skip makeup completely

  • Everything is clicking at work; our customer base is growing, employees are happy and all deadlines for the day are met with a breeze

  • I have time to hit a Barry’s class and get in a good sweat

  • I make it home in time to give the kids a bath and put them to bed

  • I cook dinner with my husband Angus and we enjoy it with a bottle of one of my favorite red wines

  • When I check my emails before bed, they are all friendly messages and there are no fires to put out

So basically, a day in which there is just always more time!  😉

When you need to destress what is your go to?

Evelyn – for me, I always find that if I can reset my diet and find time for a workout, I feel instantly less stressed.  No matter what kind of day I’m having, if my diet is clean and I’ve had a chance to sweat, I know that I can tackle any issue with a clear, focused head.

What is your favorite room in your home?

Angela – I love being in the kitchen; it’s truly the heart of my home and it’s where everyone tends to gravitate.  I am happiest when my family and friends are gathered around the island, sharing stories and enjoying good food together.

Favorite Yumi Recipe?

Evelyn – I love our Mango Tango blend.  It’s a mix of really delicious ingredients like chia, coconut milk, flax, dates, banana, cinnamon and mango – it not only tastes delicious, but the balance of nutrients gives me sustained energy all morning.  I grab one almost every day, following my morning workout.

Where does your inspiration come from?

Angela – I’m inspired everyday from the personal messages we get from our customers – women who tell us that our product has changed the way they think about feeding their baby and has made their lives so much easier. Even on the most challenging days, when I feel confused and sometime question everything we’re doing, hearing that positive feedback always brings things back into perspective and reminds me why we built this company in the first place.

First thing you do when you wake up, is?

Evelyn – take my dog Raja for a walk and catch up with my team on Slack.

Angela – my kids get up before me, so I usually wake up to little voices telling me they are ready for breakfast!  The first thing I do is give them a kiss and start getting them ready for the day.

Last thing you do before you go to sleep, is?

Angela – I try to catch up on the news of the day and usually read the New York Times cover to cover.  I know most people don’t like to read the headlines right before bed because it stresses them out, but since my mornings are usually so hectic, I actually find it relaxing to catch up on all the news before I officially end my day.

Evelyn – Read in bed with my fiance with our silly puppy, Raja, cuddling at our feet.