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December’s many indulgences make January an ideal time to detox, both inside and out. Again striving for balance, we put forth our best efforts in January to cleanse both internally and externally (and we know that’s it’s all intertwined), so we asked one of our go-to beauty gals, Cassandra Cadwell, (aka newly appointed head of Customer Relations @ Violet Grey), to capture her journey as she swapped her beauty regime for our Detox Collection for 4 weeks.

Can you describe your skin type (i.e. Is your skin usually oily, dry or normal)?

Combination – I look like an oil slick at the end of the day but my skin is dry and needs moisturizer. At least this is what my esthetician tells me!

What are your skin goals?

Clear skin, of course! No breakouts or dark spots (PIH) mainly. But my number one priority is to clear up this one  trouble spot on my left cheek. Also to stop picking, this is a huge thing for me that I really need to stop.

How do you detox? (tips/rituals)

I drink a green juice every single day and have at least 2 cups of green tea throughout the day. My one tip to detox though, is simply to stay hydrated and eat clean the majority of the time. I also try to take a bath every so often and mask every night.. Yes really, I’m psychotic.

When you need to de-stress, what is your go-to?

Burying my face into my cat, Monet, or going to Moon Juice for a adaptogenic smoothie #soLA. Watching funny videos of cats on Instagram helps too… Did I mention I’m a cat person. If I’m in a situation where none of those things are possible, I just pick one thing to focus on, like a task, and direct my attention on completing that 100%. If my mind is feeling cluttered, I make a list. Typically, I find if I’m stressed it’s because my brain is scattered, if I get it down on paper, my mind is a little clearer.

How did you first hear about Goldfaden MD? What was the first product you used?

I first heard about Goldfaden MD from my friend Sarah in May when I was invited to their lovely brunch. The first product I used was the Skin Balancing Mask, and it’s still one of my all time favorites. It’s not too active but still gives your skin a light exfoliation so it’s a great go to when your skin needs a little love but nothing too dramatic. It’s really the perfect maintenance mask. Soothing, no fuss, and exactly what you want your everyday mask to to.

Tell us about your current regimen before transitioning to the Goldfaden MD “detox” collection?

My regimen prior to the Golfaden MD detox consisted of a double cleanse, a toner, one serum and a lightweight water cream. Also tons of masking, of course. In general, lots of trial and error, I’m always trying something new, it’s part of my job.

When you integrated Goldfaden MD’s Detox Clarifying Facial Wash, Detox Hydrating Gel and Facial Detox into your regimen, what did you experience after the following timeframes?

1 week: Plumping and looking fresher longer throughout the day. No 3 pm dark circles and dullness.

2 weeks: Skin started to look brighter and extra hydrated.

3 weeks: Reduction of dark spots and PIH on my left cheek. (YES!)

4 weeks: Overall balance of oil and dryness. I also saw a significant improvement on the pesky trouble spot on my left cheek in addition to less random hormonal breakouts. The later was particularly nice because when you are dealing with a trouble spot, it’s nice not to have other little blemishes pop up as well, which just feels like it exacerbates the main issue.

Have you always used or been interested/concerned with ingredients and clean beauty?

Always. I am a firm believer in not putting harsh chemicals on or in your body, but I also put efficacy first. I 100% believe that the body can heal itself and that anything we need to assist that process can come from nature. I also don’t believe in sacrificing inner health for outer beauty. Once I stopped drinking things like soda and started incorporating vegan practices into my lifestyle, I started seriously to look at ways I could cut out chemicals. Beauty is a great place to do so and if you find amazing clean product that work, like Goldfaden MD, then it’s really a no brainer.

Who would you recommend this regimen to in the future?

Everyone! Specifically though I think this line is great for the mindful person who cares what they put on their face (and therefore in their body) but also wants to see results. This regimen in particular I think is great for oily breakout prone skin, especially the Detox Hydrating Gel and,  if you have breakouts, the Facial Detox. If you take one thing away from this interview let it be this: Sulfur is the best natural way to clear breakouts – it’s straight off the periodic table! #Facts.

Since it is October after all… trick or treat?

Treat, of course… xx

 

Environmental aggressors are one of the main (if not the main) causes of aging skin damage and cancer. Daily aggressors like the sun, the air, pollution, exhaust, smoking, second hand smoke, radiation, the ozone, unclean skincare products ( ingredients ie: phalates, mineral oil), ingested food and water all contribute to the demise of our healthy skin cells. Environmental aggressors deliver free radicals to the skin, which in turn cause the breakdown of collagen, onset of wrinkles, cell mutation, aging, dark spots, dehydration, inflammation, immune function damage and in some instances cancer.

Antioxidants are substances that may protect your cells against the effects of free radicals — molecules produced when your body breaks down food or is exposed to tobacco smoke, pollution, smoke and radiation. … Antioxidants, such as vitamins C and E, and carotenoids, may help protect cells from damage caused by free radicals. Anti-oxidants can be found in topical skincare products, vitamins and healthy super foods. Below are my list of anti-oxidants everyone should be ingesting and applying and also ingesting to maximize on the skin’s best natural defense system.

Vitamin C is arguably the most important vitamin of all due to all it’s capabilities internally and externally. While it is hard to choose 1-2 of the most crucial jobs this vitamin has, it is an antioxidant that fights free radicals and supports the immune system and helps make collagen in the body.

Riboflavin is Vitamin B2. Usually B2 is combined with another type of Vitamin B, such as Niacinimide (B3), when formulated in skincare products. Foods and ingredients that are high in Vitamin B2 are almonds, oily fish, cheese, spinach, mushrooms, sesame seed and chia seeds. *Niacinimide, a Vitamin B derivative, is found in our Wake Up Call!

White Birds of Paradise. Strelitzia Nicolaior ‘Giant White Bird of Paradise’ seed extract increases skin luminosity while improving hydration and smoothness. A native South African plant, it belongs to the plant family Sterilitzia. In South Africa it is commonly called the crane flower and is featured on the back of the 50 cent coin. White Birds of Paradise are found in all of our Plant Profusion collection, as it is one of the main ingredients in our proprietary complex, PURFLORA. White birds of paradise is a multifunctional ingredient which works to restore the appearance of the skin’s youth by reducing the appearance of uneven skin pigmentation, dull, lack-luster complexion resulting in an increased illuminated glow.

Superior antioxidants Raspberry Leaf, Comfrey Leaf stem cell actives, White Tea Leaf, Garden Cress Sprout and Birds of Paradise extracts, all offer the exceptional ability to enhance the skin’s appearance and can be are found in Dr. G’s proprietary Plant Profusion collection.

Consuming foods rich in antioxidants may be good for your heart health and may also help to lower your risk of infections and some forms of cancer. Increase your antioxidant intake by eating more nuts, seeds, legumes, fruits, and vegetables – your body will thank you!

 

It runs in the family: A family-run skincare company, Goldfaden MD, utilizes innovative natural ingredients for unmatched performance. Goldfaden MD is unique compared to other in-home skincare brands. “I have honed in on what i feel are the most important and common skincare problems and have built the range to allow consumers to address from at home and improve skin health long-term.” Dermatologist, Dr. Gary Goldfaden MD

What inspired the to start Goldfaden MD and when was the company founded?

I have always been a creative yet clinical thinker when it comes to medical solutions, so problem-solving for my patients naturally steered me toward product development. I remember developing formulas for my wife and young children as they began to encounter various skin issues—it was a genuine and instinctive passion. When I began practicing in the late 60’s, the anti-aging movement hadn’t really begun on a medical level, and most patients sought in-office procedures as the first line of defense. As I gained experience in private practice, I realized just how significant preventative at home skin care could be for my patients and how it could hopefully reduce their need for more extreme corrective measures in-office. There was a void in the skincare marketplace of products that delivered visible anti-aging benefits but that could be tolerated by sensitive, post surgical, and allergic skin types. It was clear to me that the world needed a serious yet chemically clean line they could trust, and GOLDFADEN MD would be the answer.

What did the process look like to formulate non-prescription, medical-grade skincare products?

The process starts with identifying a problem I see in office, and from there develop at home solutions and preventative measures. If brightening is the goal, for example, we want to layer potent natural actives together without adding in silicones, fillers, and irritants. The challenge is keeping the formulas clean without compromising the stability.The first product I developed was Doctors Scrub, our hero product. I started mixing various ingredients together in my office until I perfected the formula through patient trials and lab testing, which took a couple of years.

Can you tell us how Goldfaden MD’s products target specific skin concerns? How are they unique compared to other products on the market?

I have honed in on what I feel are the most important and often common skincare problems and built the range in order to allow consumers to address them at home and improve skin health long term. Superior formulations featuring naturally-derived ingredients with effective delivery systems set the GOLDFADEN MD brand apart. We couple scientific, results driven products with globally-sourced natural ingredients, bridging the “natural” and “physician” product categories at the prestige level in a way no other brand has.

What exciting things are happening with Goldfaden MD in the near future?

On a product level we are expanding The Plant Profusion line and core collection this winter with additional skus. I can’t wait to unveil them. On the business side, our rate of rapid growth is extremely exciting, and I am very proud of our team.

What is your hope for the future of the business?

I’d like to see us continue to grow as a globally recognized brand and remain the leader and best in class range within the category that we have uniquely chartered: Prestige Natural skincare formulated by a dermatologist.  With the right retail partners who share our passion and modern vision of clean beauty, we can bring GOLDFADEN MD to many more individuals here in the US and abroad.

What is the biggest challenge facing the business?

Growth at a rate of control has been top-of-mind for us since inception. Our distribution model has been very calculated and strategic over the last three years, and now we have incredible momentum. With Lisa’s marketing leadership, and strategic investments in public relations and social media communications, we have had great success controlling our messaging, earning trust and praise from international beauty media and influencers, and exciting retail partners, new markets and ultimately consumers. The next chapter is about continuing this success but on a larger scale with the right support at retail, maximizing opportunities for greatest visibility and expansion here in the US and globally.

Where do you see growth opportunities with the brand?

We have had a 40% growth year-over-year since launch and we are working hard to continue to continue on that fast track for this fiscal year and into next. With a heavy focus on retail door expansion, new product launches, online and social media initiatives, and large sample marketing partnerships, we will likely surpass our year-over-year growth for this fiscal year, which is really exciting. Working with the right retail partners greatly impacts the success of the brand and we are certainly continuing to look at both the retail landscape and shifts in consumer behaviors—namely, leveraging social media engagement–in order to hone in on the brand’s expansion and growth opportunities to allow for us to continue building upon our strong footprint within the beauty category.

Dermatologist, Dr. Gary Goldfaden MD