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We had the intimate pleasure of sitting down with Laura Rubin, Founder of AllSwell Creative – AllSwell started as a passion project launched to encourage creativity in all its forms. It’s the brainchild of Laura Rubin, founder and creative director of the communications agency Left Left Right (LLR) Consulting.

Born from a morning surf check with uninspiring results, Laura decided to sit on the beach and journal instead. “Swell or no swell, all’s well.” As an inveterate scribbler and journal-keeper, she wanted to invite more people, like you, to reap its benefits. It’s known that creativity comes in all forms and we have learned about the incredible benefits of getting our creativity, thoughts, visions on paper as it acts as a powerful outlet – free form creativity at its finest.

We love Laura’s simple, yet powerful stance – Write it down, draw it out. Put pen to paper.

Purchase a notebook and put the words on the page or draw your vision in images. Need help leaping over the mental hurdle that you’re not creative or simply jump-starting the process? Attend one of her workshops and, trust us, that hurdle will fall away and you’ll be on your way to tapping into your innate voice. For the adventure seeker, join her on an AllSwell Excursion and see for yourself what a change of scenery can do for resetting your inspiration and mindset. Make sure follow Laura to stay up-to-date on all the incredible activations that she is spearheading – @lauralrubin.

How do you practice sustainability?

As a consumer I vote with my dollars. That extends to all aspects from clothing, to furniture to wine and food. I try to support small, local businesses and do a weekly shop at my greenmarket as my primary source of groceries. I eat as organically as I can and limit my animal protein intake to trustworthy sources, skipping meat at least 1 day a week. 

As an entrepreneur I chose to lower the carbon footprint of my brand by manufacturing domestically out of thoughtfully chosen materials. 

What are your favorite Eco-Friendly Products? 

I’m trying to take the non-toxic ethos I bring to my bodycare / skincare choices and apply it to my wardrobe. For instance, I usually buy a fresh pair of Vans sneakers each spring to wear with sundresses but this year I discovered Bangs Shoes through a friend and made a switch to a more environmentally friendly option. Similarly, Outerknown – a brand by pro surfer Kelly Slater – recently launched their women’s collection and I snagged a few cozy basics (that perfect cropped white sweatshirt, an oversize white button down to wear as a beach coverup) to brighten up my summer wardrobe. 

The fashion industry is such a massive source of global pollution so making choices that are savvy is important as a consumer. That said, repurposing, choosing vintage and repairing your own wardrobe favorites instead of replacing them is even better than buying more new stuff. 

What does wellness mean to you?

Wellness is balance. As careful as I am about living a supportive lifestyle, I don’t want to live in a bubble. If fall out of alignment, I have the tools to get back on track. I try to have some fun every day, enjoy my life, keep learning and give back.

Any advice for people wanting to make the switch towards a more mindful existence (increased wellness) but who are not sure where to start?

I’m a life-long journaler but it wasn’t until I started AllSwell that I dug into the substantial body of scientific research into the benefits of journaling. It turns out that this practice is mentally, emotionally and physiologically good for you. And it’s incredibly accessible. No mantras, mats or special outfit necessary. You just need a few minutes a day, paper and pen. For someone just starting out I suggest 4 x 4 x 4: try out 4 minutes of free-writing a day, do it 4 times a week and stick with it for 4 weeks straight. 

I also suggest becoming more mindful about your screen time. I don’t think it’s realistic to go full-luddite, but a simple commitment to an analog practice like putting pen to paper helps you unplug and reconnect with your own innate voice.   

What are your go-to daily beauty products and why?

I don’t wear much makeup but I’m a nut about my skincare. I’m prone to breakouts so I use EIR’s charcoal face wash morning and night. It deep cleans without stripping my skin. Before I apply a serum at night sometimes I like to do a deeper clean line Goldfaden’s Doctor’s Scrub. I feel like it helps all the good stuff in the serums penetrate more deeply. 

I just went on a motorcycle trip up the California coast to Carmel (and back). I had to travel extra-light, no space for my usual arsenal of skincare products. All I brought were Goldfaden’s Needle-less line smoothing concentrate, Dr. Barbara Sturm’s Glow Drops and Take Care’s Levity mist. Even after 5 long days on the road I still looked fresh, no small feat.   

Why is clean beauty important for you?

The concept of “toxic load” is one I became aware of as a young breast cancer survivor. I was diagnosed at 31 and in the process of going through treatment I began investigating the factors I had within my control to prevent a recurrence. We absorb everything we put on our skin, it passes directly into our bloodstream, so it’s a no-brainer to choose non-toxic skin, bath and beauty products. 

There have been thousands of new chemicals invented in the last 100 years. They’re tested singly by the FDA for safety but that’s not how we encounter them. We’re inundating our miraculous immune systems all day long with these new chemicals, taxing our immunity. But we’re not powerless and the more you educate yourself about easy switches you can make, the better you’re likely to feel. Check out Keep A Breast’s Non-Toxic Revolution program or the Environmental Working Group for more information. 

Happily, I’m cured of breast cancer but I’m still vigilant and committed to a healthy lifestyle so I get to fully enjoy my time here. 

How do you de-stress?

When I journal regularly I’m less anxious overall as well as being more creative and productive. So, I journal twice a day. At night in bed I tend to write whatever’s banging around in my head. I jot down whatever I need to remember for the next day and in doing so it helps me get more nourishing rest. In the morning I make myself a matcha latte and journal again, usually a gratitude list and a short free-write. 

My other de-stress go-to tool is time spent in nature. I moved to California from New York in order to spend more time outdoors. I love a good hike or a morning surf session. It completely rewires my mood. 

What is your daily mantra?

“Fear is the cheapest room in the house. I’d like to see you living in better conditions.” – Hafiz 

Olivia Muniak is a Brand Marketer.

She has an incredible eye and an innate sensibility for the luxury market. She works with businesses to tell cohesive stories through developing a visual vocabulary and creative materials. Olivia is instrumental in implementing marketing initiatives and real-time events that drive brand awareness.

Olivia began her career styling in San Francisco working with Benefit Cosmetics. Moving back to New York City in 2012 to pursue a career in fashion, she went on to manage North American sales in luxury fashion for Aquazzura and Fratelli Rossetti.

Her expansive background and expertise has made Olivia a true standout and we had a chance to sit down with this star to find out about how she balances wellness sustainability in her everyday hectic life.

How do you practice sustainability? 

I strive to practice sustainability in all facets of my life. I want to be able to share the beautiful world I grew up in with my future children and grandchildren. When I grocery shop I use reuseable mesh bags for produce – whether I’m at the farmers market or grocery store. On the go, I use metal straws, travel coffee cups + water bottles, and at glass containers and reusable silicon bags for food storage. But I think that’s only a small imprint, I’m also very conscious of the product packaging from everything to beauty and bathroom products (so many brands are creating refillable products or 100% compostable packaging). I don’t allow myself to buy new, comparable skincare, makeup or hair products until I’ve completely used what I have at home. It’s easy to consume these products and amass a collection of half used products. In the kitchen I don’t use paper towels daily, I have a set of cleaning rags my favorite are these unpaper clothes (I save the paper for big messes )  

Most importantly I also consider what is in the product – if it’s toxic for my body, it’s toxic for this earth. I try and use clean products for the home so that everything that washes down my drain is natural and not harmful to the ocean. 

What are your favorite Eco-Friendly Products? 

Branch Basics and Thieves. It’s also super easy to make an at home everyday spray with a bit of distilled vinegar and essential oils and water, I find this to the best for glass and countertops!

What does wellness mean to you?

Gosh, I think wellness is such a broad term and a widely used buzzword these days. For me, wellness is about the way I live my life. It encompasses my emotional, spiritual and physical wellbeing. Being “well” is about balance, joy, and feeling sated in my current life. My work, my friendships, my family, my body etc…this doesn’t mean they are all wonderful at once, they rarely are! I appreciate the realness, being present through the challenging times, the optimistic and the everyday. The attention and care I put into creating routines (allowing myself to fall out) keeps me “well”. 


Any advice for people wanting to make the switch towards a more mindful existence (increased wellness) but who are not sure where to start?

Create a routine, add one small element in a realistic way ( i.e. something you can keep up with ) wellness is about trial and error and discovering what you need that makes you feel well. Pick one to three things, set a numerical goal to it and try it for 14 days. I’d suggest choosing one small practice; whether that’s journaling for 4 minutes in the morning x 4 a week, switching your morning croissant for a clean smoothie, walking for 30 minutes a few times a week, swapping clean products into your home etc. Keeping the goal small, with a numerical goal helps us feel successful, positive and…”well” when we meet it. Adding too many or an aggressive number of practices often backfires and makes us feel unsuccessful. I’m fully aware of over-commitment practice! By the end of the 14 days, it always felt a part of my routine, and then I could add in something else. Wellness for me is just about finding out what makes me feel good, listen to that small voice inside. Mine got louder, the more I listened and now I feel like I’ve strengthened my intuition and I know what’s in alignment for me at any given time. Just trust yourself!

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What are your go-to daily beauty products and why?

The skincare I can’t live without: 

  1. Goldfaden Doctors Scrub: makes my skin super soft, clear, and fresh looking. 
  2. True Botanicals Nutrient Mist: I used this multiple times a day to freshen my skin with essential antioxidants, also the scent is ahmazing!! 
  3. True Botancials Clear Face Oil: hydrates my skin, gives me that dewey appearance that I love. 
  4. Goldfaden Brightening Serum, this has helped clear my complexion, sun damage and heal breakouts. 
  5. True Botanicals Vitamin C Booster + Clear Serum I swap between these and Goldfaden Serum and keeps my skin clear and bright. 
  6. Goldfaden Wake Up Call: this year my skin became super dry, this moisturizer helped soothe and hydrate and I wake up in the morning with baby soft skin. 
  7. Goldfaden Bright Eyes paired with Odacite Eye Serum: this helps de-puff, hydrate and erase fine lines 
  8. EIR Surf Mud: This is my daily sunblock, make-up primer (if I wear, also great on it’s own) and obviously great for a day out surfing. So clean you can actually eat it, its got chocolate in it! 

The makeup I can’t live without: 

  1. RMS Uncover up: light, natural coverage
  2. RMS Luminous Highlighter: adds the dewey touch, when I’m not so dewey 
  3. Ilia Cream Blush Stick: adds that touch of color that makes me look fresh
  4. Kjaer Weiss Cream Bronzer: adds that sun kissed glow
  5. LiliLolo Mascara: hands down the best natural mascara
  6. Chantecaille Tinted Brow Gel: holds my unruly eyebrows all day

Why is clean beauty important for you?

Honestly, because I’m a little vain and I have found clean beauty to keep me looking young and fresh. And of course, I care about the planet too. Beauty industry is one of the worlds major polluters, just think about how easy it is to amass a collection of products that we rarely use. 

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How do you de-stress?


Bathtime! I’m a huge proponent of baths at any time. I don’t soak for long period but it helps calm my nervous system. I also cook to de-stress, if I have a terrible or overstimulated day, coming home and cooking centers me and makes me bubbly with joy. 


Favorite mood-boosting meal?

It’s not a meal, but I make my own almond milk weekly and it’s a religious experience for me, it tastes so rich and creamy and I use it for few things but mostly for my morning flat white. Some of my go-to’s meals are grilled salmon with charmoula and a simple green salad. I love making my own homemade pasta with fresh pesto, it’s very nostalgic for me – reminds me of summer in the Hamptons as a child. For a lazy weekend morning, I make a stack of almond flour pancakes with melted coconut butter, maple syrup and flakey sea salt. 

What is your daily mantra?


Does it make me feel good? Yes…follow that. If it’s not a hell yes, it’s a hell no. Why expend the energy obsessing when things don’t align, something better is on its way. Be yourself, you’re awesome. Life is short, speak up, go for it. Don’t take it all so seriously, laugh! Allow myself the freedom to experience it. 

 Why is Vitamin D crucial in skincare?

In addition to being a key factor in skin cell growth and replacement, vitamin D also plays a major role in skin repair and protection. When microorganisms attack the skin, they secrete certain extracts that stimulate your skin to produce vitamin D. This vitamin D signals your skin’s innate immune system to start manufacturing a substance called cathelicidin, a very powerful germicide. Cathelicidin disrupts the integrity of bacterial cell membranes, resulting in the death of the microbes. Cathelicidin also helps promote the development of blood vessels and encourages new cell growth, both of which are essential for proper wound healing.

Your skin is also extremely susceptible to free radical damage because of its high rate of metabolism and fatty acid content. Free-radicals deteriorate your skin’s structural support and decrease its elasticity, resilience, and suppleness. In order to protect itself from this constant oxidative stress your skin has a natural supply of antioxidants. One of the most powerful of these is vitamin D. In fact, Vitamin D has been shown to be more effective than vitamin E in reducing lipid peroxidation.

Technically speaking, vitamin D isn’t a true vitamin. A vitamin is defined as a substance that’s essential to daily life, which can’t be manufactured by the body. Since your skin can produce approximately 10,000 IU of vitamin D after just 20-30 minutes of summer sun exposure, it doesn’t really fit the profile. Vitamin D more closely resembles a hormone than a vitamin. The active form of vitamin D, called calcitriol, is the most powerful hormone produced by the human body. It has the ability to activate over 2000 genes, many of which are involved in critical aspects of skin cell metabolism, growth, repair and protection.

What is better for absorbing Vitamin’s D’s benefits for the skin? Topical application, oral supplement or the Sun? 

 Applying topical products, which contain Vitamin D, or getting Vitamin D from the sun is very different than taking a vitamin D oral supplement. Oral supplements have to be broken down in the stomach and then distributed throughout the body. The last place supplements will reach (if they even do) is the skin. This is why we recommend using topical products, which contain Vitamin D for, skin health.  However, oral supplementation of Vitamin D is crucial for internal health. You need to do all.