Woman Made: featuring Ilia Beauty founder, Sasha Plavsic

International Women’s Day is celebrated in many countries around the world. It is a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, age, economic or political. It’s a celebration where we unite as a global community to celebrate women, their endless drive, passion, impact and tireless effort in making a difference.

This week in celebration of International Women’s Day and our #GoldfadenMDForHercampaign, a movement to celebrate and support some incredible women doing great things and trailblazing leadership in the industry they are passionate about, we are so excited to be highlighting Sasha Plavsic, founder of one of our favorite all-natural makeup brands, Ilia Beauty.  We have long admired Sasha for what she has developed at Ilia and stand behind everything they stand for – Performance Driven. Effective. Safe. This is the heart of Clean Beauty. Because we love beautiful product that is created with care on the inside and out, and believe you shouldn’t have to compromise on performance, or luxury. Being mindful that not every natural ingredient is good for the skin, nor is every synthetic bad. It’s about finding a balance and falling in love with beauty all over again, so you can feel empowered by a sense of choice.

She has developed some of the most insanely gorgeous products and we are so honored to be able to sit down with her to find out more about her incredibly inspiring journey.

What is your favorite part about your job?

My favorite part about my job is to create products that I hope people will fall in love with and push the boundaries in what is possible for creativity in clean beauty. 

Which women inspire you the most and why?

Cher, because she achieved success in so many areas and truly is authentic in every way. Coco Chanel for her dedication to her craft and creating one of the most iconic brands in fashion. And most recently Emma Gonzalez, from the Parkland shooting and standing up for what she believes in.

What’s your advice to women trying to make an impact in their career?

Trust your gut, don’t give up, and believe in yourself. 

First thing you do when you wake up, is?

Nurse my 6 week old baby! And if I am lucky find my way to the shower with usually both kids. 

Last thing you do before you go to sleep, is?

Make a wish to get at least a 4 hour stretch of sleep (other moms will understand this answer). 

What will be the biggest challenge for the generation of women behind you?

Ensuring that history doesn’t keep presenting itself. I think it is a very interesting time to be a woman. Some things have come so far over the last half a century while others are starting to regress. I think it’s important to fight for what is fair and right without loosing what has already been won.

What are the best decisions that you have made in your career thus far?

To take a risk and believe I could create something from nothing. From there truly believing that there is a solution to every problem, because in a business there are many, and they constantly need to be solved.

What are the worst?

Listening to too many other people’s opinions and doubting myself. It’s important to work collaboratively, yet if you don’t listen to instinct it will come back with a vengeance.

What is your self-care routine?

A shower everyday, followed by a quick skincare and makeup routine. With a newborn that is a major feat. 

*Please include any social handles if you’d like us to tag.

@iliabeauty