Post Sun Skin

Summer weather has arrived and it can be very tempting to get a little sun. Sometimes a little sun can turn into a bad sunburn. Protect yourself by always wearing an appropriate SPF, hat and sunglasses. Below are a few post sun steps to ensure you stay healthy and hydrated all summer long.

PS: Don’t forget to reapply SPF after swimming!

DON’T: take hot showers: Hot showers can be dehydrating to skin in general, especially after a Summer of being in the sun because the effects can be even worse (i.e. premature aging, stronger definition of fine lines, to name a few). The next time you hop in, turn the water temperature down about 10 to 15 degrees, and don’t take more than two showers a day.

 DON’T: Don’t use photosensitizing ingredients on the skin during the day. Certain ingredients in these types of products can react adversely on your skin in sunlight, which makes skin susceptible to burning more easily and causing lasting sun damage. Stay clear of retinoids, acids, fruits acids, topical steroids and differin creams, which can enhance sensitivity. Opt to use these products at night only.

 DO: Thirst Quenching Treatments: In order to effectively get your skin back in tip-top shape, Vitamin C is your answer. Vitamin C visibly brightens the skin and improves the overall look and tone of the skin. Power-packed vitamins including, Vitamin E, Vitamin B and Ferulic Acid also help hydrate, brighten, soothe, and improve the overall tone and texture of the skin.

DO: Double up at night. Skin cell regeneration is slightly higher at night making it a crucial step to apply products with active ingredients in the night as your skin is able to absorb the active ingredients in skincare products better since active ingredients are less effective when exposed to sunlight.  In addition, your skin would not have to compete with the other products you apply like makeup or sunscreen to fight the UV rays, pollution and other harmful environmental elements in the day. Layer up a potent packed repairing treatment (powerful nighttime ingredients to look for include: peptides, retinol, Vitamin A and Vitamin C. Don’t forget to layer an extra hydrating moisturizer on top to ensure supple, plump hydrated glowing skin.

 DO: Exfoliate. Exfoliating the face, neck and chest is key after a summer day of sun and sunscreen. The upper layer of skin gets thicker, harder and drier and pores can be clogged by sweat and sunscreen residue. Removing the surface layers of dead skin, oil build up and grease will give a dewier look and helps to produce more collagen, allowing skin to look more plump.

DON’T: Get sunburned. If you do try a few at home soothing steps. Cool compresses and baths are effective for cooling down the skin and inflammation that accompanies sunburn. After a bath make sure to later your body in a hydrating lotion or body oil. Look for soothing, anti-redness and anti-inflammation ingredients such as aloe, red tea, cucumber, oatmeal, chamomile and cornstarch.


Dr. G recipe: Keep cornstarch ice cubes in the fridge this summer to help calm red or sunburned skin. Mix cornstarch with water until dissolved then pour into ice trays and freeze. Pop them out if anyone gets too much sun or heat.




Truly Transparent with Goldfaden MD

The skin is the body’s largest organ and research proves it capable of absorbing up to 60% of the ingredients in the products we apply. Many synthetic ingredients have been recognized to cause skin irritation and may lead to damaging effects longer-term. All of our products are made without hars synthetic ingredients; we are committed to create safe, yet effective products that utilize the most effective and innovative naturally-derived, result driven ingredients.

To show you this, we enlisted the help of some of our influencer friends on social media to help show you why they use our products! See below to see what some of them had to say:

@courtneeruthie: Goldfaden MD has been a dream for my super sensitive skin being organic plant based with no gluten, toxins, alcohol, silicone, or mineral oil. oh and no animal testing! At 23, I just now understand the importance of taking care of your body and skin. It’s made the biggest difference! What you put on your skin is just as important as what you put in it.

@alexandra_asnaghi: Do you love your skin? I take care about the largest organ of my body with Goldfaden MD and the vegetarian, gluten-free, plant based skincare line. Today: Detox Clarifying Facial Wash! So soft and foamy. I wear green, and you?


@ilonashabovta: Invest in your skin \\ …taking care of your skin is so important & what you put on it is just as important as what you feed your body. That’s why I love Goldfaden MD bc its a plant-based, dermatologist-developed skincare line that doesn’t test on animals and is paraben free. After my sun-kissed vacation this stuff is magic.


This is our pledge to you! See below for some more info on our products and scope out our selection here if you’d like to shop!



Beauty and the Beach

Beauty is in the eye of the beholder; so don’t take yours for granted. Proper sun care includes protecting the eyes with sunglasses and proper products. Not only can the delicate eye tissue of the upper and lower lids get sunburned but the actual eye cells can be damaged from years of overexposure to UV rays. Below Dr. G suggests a few solutions for keep the eyes youthful looking and safe.

photo via @margoandme

Dr. G recommends:


  • The bigger and darker the better
  • Sunglasses should cover the entire eye- think Jackie O!
  • The darker the lens the more protection
  • Wrap around shades if exercising or working in direct sun


  • Eye tissue is 15% thinner than facial skin-protect it!
  • SPF must be worn around the eye area
  • 10% of skin cancers are around the eye area
  • Crows feet love sun damaged skin

After sun products

  • Exfoliate the gentle skin-think AHA + Lactic acid
  • Treat the eye area with antioxidants to reverse sun damage
  • Think vitamin c, ferulic acid, vitamin b and powerhouse Retinol
  • Hydrate the upper and lower lids with a moisturizing eye cream
  • Fight darkness/puffiness with ingredients arnica and peptides

The kiddies

  • Children have larger pupils than adults which allows more sun in
  • Encourage hats
  • Choose a clean SPF and apply everywhere
  • Encourage kids to wear sunglasses (Velcro wrap around glasses)
  • Goggles in the water as eye can be susceptible to UV rays off the water reflection


Summer Ready Body: Dr. G’s Skin-Saving Tips

Summer is here which means more pool and beach visits, BBQ’s , sun dresses and bathing suits.  No one is really ever  bathing suit ready.   Cellulite, uneven skin tone, veins and  broken capillaries be gone! This year you don’t have to fear revealing more skin thanks to Dr. G’s tips on how to look summer ready.

photo via @margoandme

The culprits that scare us away from stripping down to our tiny bikinis are issues most women deal with. With a few tricks you’ll feel comfortable this summer!

“A fake tan is very helpful in disguising body issues. The darker the skin appears the fewer imperfections and uneven areas will be noticeable.”

Dr. G

The Culprit: Facial redness

The solution:

  • Limit the use of alcohol as it dilates blood vessels
  • Limit outdoor exercise during hottest hours of the day
  • Limit retinol, glycolic acid and aggressive exfoliators
  • Increase use of anti-inflammatory products with cooling/ soothing ingredients such as, red tea (Rooibos) alpha lipoic acid, green tea and oatmeal.

The Culprit: Cellulite

The solution:

  • A healthy diet full of essential fatty acids and leafy green vegetable and fruit is the best defense against cellulite.
  • Exercise is also extremely beneficial due to the increase in circulation
  • Sweating will increase circulation and flush salt out of the body
  • However, cellulite is genetic in some cases and not much can be down to fully get rid of.
  • Products that contain caffeine may be beneficial for smoothing out the appearance of cellulite.
  • Dry brushing skin removes dead skin cells and increases circulation. This may help to breakdown stubborn cellulite and prevent
  • Pour yourself a glass of bone broth. Bone broth is high in collagen, protein and Glucosamine, all help keep joints healthy, strengthen the immune system and fight cellulite.

The Culprit: Varicose veins

The solution:

  • Varicose veins are extremely hard to get rid of but can be managed by keeping weight at a healthy level, exercising and elevating the legs when possible.
  • Try wearing support socks or compression socks to assist in better circulation.
  • Self-tanners will help to cover uneven skin tone and color.

The Culprit: Lumpy Bumpy Skin

The solution:

  • Exfoliation is crucial in correcting lumpy and bumpy skin.
  • Look for a body scrub that contains both physical and enzymatic
  • Dry brushing. Dr. G tip: Remember to always brush towards the heart so the lymphatic system can flush and drain the fluid.


Dr. Goldfaden’s Sun Safety Tips

Going into the Summer season there is so much to be excited about – longer days, BBQ’s, Sun, Sand and beach, but it’s also a time where we need to put skin protection on the top of our list. We sat down with Dr. G to understand what being “Sun Safe” really means and also learn about some post-sun skin tips from the king of reversing sun damage.

photo via @graymalin

What are your sun protection recommendations for someone dealing with rosacea?

“The sun is arguably the most common trigger for Rosacea. Rosacea suffers need to be particularly sun smart and practice what I like to call ‘Smart Sun Safety’ or SSS. SSS consists of the use of a physical sunscreen, containing Titanium or Zinc oxide, protective clothing (which includes a hat and sunglasses) and not being exposed to the sun during high-risk hours of the day. When choosing and SPF avoid ingredients such as phalates, sulfates, artificial fragrances, preservatives and mineral oil. A physical sunscreen is always better in my opinion than a chemical one. Chemical sunscreens, due to the nature of having to be absorbed into the skin, can interact and cause irritation, rashes or clogged pores. Dry mists or sprays may be more beneficial for Rosacea suffers as there is no rubbing of skin needed thus possibly aggravating skin and causing more redness and irritation. Post ‘sun care’ is very important for Rosacea suffers also. Look for calming ingredients such as green tea, red tea or chamomile, which target redness, inflammation and irritation while delivering a cooling sensation.”

Sun protection before make-up is one thing, but is it necessary to reapply SPF during the day?

“Reapplying sunscreen throughout the day is crucial to proper sun protection. When in direct sun (at the beach, pool or on a boat), sunscreen should be reapplied every 30-45 minutes. Sunscreen should always be reapplied after swimming even if you have on waterproof sunscreen. A physical sunscreen is always better than a chemical one. Chemical sunscreens, due to the nature of having to be absorbed into the skin, can interact and cause irritation rashes or clogged pores. Another downside to a chemical sunscreen is that the sun has to actually touch and reach the skin, whereas a physical sunscreen is blocking the UV rays from ever touching the skin.”
And if so, what are your recommendations for reapplying sun protection after make-up?

“A dry mist or spray will allow over and after makeup coverage without messing up makeup and adding bacteria from the fingers to the skin.”

Are there any products outside of an SPF that we should be using to prevent against harmful UVA/UVB rays? 

“The use of potent anti-oxidants have been proven to fight against free-radical damage (from UVA/UVB rays and environmental stressors) that break down skin cells and cause premature aging. Using a potent-packed anti-oxidant rich daily serum is equally as important as SPF to ensure that you are protecting the skin on multiple levels.”

What are three routine related things people should do/no do before visiting a clinic for a treatment – specifically to reverse sun damage (pigmentation/dehydration)? And why? (ie: are there ingredients they should avoid, medications, drinking water etc.)

Do not exfoliate, use peels or Retinoid type products the night before or morning of the facial, especially if you tend to be sensitive. A reputable spa will usually request paperwork be filled out listing any medications being taken or applied topically. The aesthetician should ask you if you’re taking medications or using Retin-A or retinoid products. Since Retinoids are aggressive they do not mix well with ingredients like Glycolic and Vitamin C to name a few. Some skin types can handle it but most will be irritated, so why take the chance.

Why is exfoliation important for maintaining healthy, youthful skin?

“Exfoliation is extremely important. The removal of dead skin cells will make skin look younger, tighter and absorb treatment products better.”

What does ‘un-exfoliated’ skin look like?

“I always use the example of an unpeeled onion. Before an onion is peeled or skin is exfoliated it appears dry, crackly, dull and lackluster. Un-exfoliated skin can look rough, uneven and have dark spots, as there is a build up of dead skin cells, dirt and bacteria.”
What are some mistakes people make when it comes to exfoliating?

“Over exfoliation is a common mistake people tend to make. Over exfoliation can occur from overuse (too many days in a row), too harsh of an acid for specific skin types (sensitive skin does better with Lactic acid as opposed to Glycolic), scrubbing too hard, or mixing too many exfoliation ingredients at once (don’t scrub and peel together). Over exfoliation can also happen if skin is already dry, sunburned, wind burned or during seasonal changes.”
What are your top recommendations for exfoliating at home?  

“Exfoliate skin two to three times a week, unless you suffer from rosacea or eczema. Depending on the season and climate, exfoliation can be increased or decreased. Both physical and chemical exfoliation is recommended but never on the same day. Rosacea and Eczema suffers should use chemical exfoliators and gentle gel based cleansers.”

What is the best way to treat a sun burn? 

“While skin is still damp, use a gentle moisturizing lotion (but not petroleum or oil-based ointments, which may trap the heat and make the burn worse). Repeat to keep burned or peeling skin moist over the next few days. The use of an anti-inflammatory serum is also recommended – look for ingredients like aloe vera, red/green/black tea and Vitamin E as it helps to soothe aggravated skin and reduce redness.”

What is one surprising complexion cures you’ve learned on the job?

“I’ve been in practice for over 40 years and one cure I always recommend and go back to is a cold compress. Cold compresses relieve issues related to sunburn, bug bites, redness, itchiness, inflammation and can be made anywhere. Sometimes simple and natural is the best.”

Is the city ruining your skin?

We all know the common skin culprits when it comes to breakouts what the causes including,  bacteria and oil, hormones, and certain foods or medications. Have you ever thought about where we live to be some of the main contributing factors to some of our skin woe’s?

Big City Skin – The Issues:


According to Dr. Goldfaden, pollution and smog in big cities can clog pores, but also lead to dryness in the winter. Additionally, the free radicals in the ozone layer of smog can cause premature aging, such as wrinkles and loss of elasticity, and those who live in highly polluted urban areas are at higher risk of developing eczema and rashes, according to the American Academy of Dermatology.

Vitamin D absorption

Atmospheric pollution has been shown to block the absorption of UVB needed by skin to make the Vitamin D so crucial for our overall skin health and proper functioning. “This is where vitamin D comes in: rates of cell division and differentiation are triggered by growth factors and other molecules that are controlled by the presence of vitamin D” say’s Dr. G. If adequate amounts of vitamin D are not available, your epidermal cells won’t differentiate optimally. As a result, the outer layer of your skin may become thinner and more fragile.

The Solutions:

Imagine all the pollution, dirt and bacteria that cover the face after a day outside in a city. Free radicals are attacking form every angle. Detoxifying products are crucial to ward off free-radical damage on the skin. A detox cleanser is imperative. Look for an acid based cleanser, which also targets free radical damage and the use of a bi-weekly pore-clarifying mask can be helpful as well to keep pores free of gunk, dirt, oil and bacteria.

Protect + Repair: Dr. Goldfaden’s advanced brightening and antioxidant serum helps to protect against photo-aging and free radical damage, while leaving skin hydrated and radiant.

Smoggy and polluted climates also call for serums and moisturizers that target environmental damage and almost shield the skin. Look for powerhouse Vitamin D as an ingredient! A great option to try is our Vital Boost moisturizer, a daily skin-boosting and antioxidant-infused moisturizer with a powerful dose of Vitamin D.


Beach Climates

We all know the common skin culprits when it comes to breakouts what the causes including,  bacteria and oil, hormones, and certain foods or medications. Have you ever thought about where we live to be some of the main contributing factors to some of our skin woe’s?

Beach Life – The Issues

Life is a beach until you get a sun burn or sun damage. Beach climates call for high humidity and high temperatures. Do not forget that a tan in reality is the body’s reaction to sun damage. That gorgeous glow you’re hoping for is essentially your skin reacting to being attacked by damaging rays. When the skin is exposed to sunlight the melanocytes in the body become activated and produce dark pigment to protect the skin from absorbing more rays. While SPF is a must it is only 1 of 3 lines of defense against the sun.

The Solutions

Try easing up on the heavy moisturizers and protective oils. Heavy hydrating products can cause clogged pores and breakouts. Try transitioning into a hydrating serum that contains lightening agents like Alpha Arbutin or Kojic Acid. Not only will this eliminate one step from your regimen but a treatment serum can also help to protect and reverse sun damage and dark spots. Botanical oils and dry oils can also serve the purpose of a serum, treatment and moisturizer in one. Oils should never contain Dimethicone (which can clog pores) so always read the ingredients.

While exfoliation is still imperative, ditch the acid wipes and pads and try a gentle lactic acid mask once a week. Lactic acid is particularly appropriate for sun damaged skin, dark spots and hyper-pigmentation. Lactic acid molecules are larger than Glycolic molecules so they don’t go as deep as fast, therefore targeting the top layers of the skin (where the darkness appears). Scrubs can take a back seat during beach weather too. Over scrubbing can make skin red and dry especially if skin has been exposed to the sun or sea.  If you lust cant live without your Doctors Scrub, try mixing it a refreshing, rejuvenating cleanser that gets the skin clean. Gel based cleansers that are formulated without harsh chemicals are the best for summertime.

Regardless of skin tone, ALL skin needs sun protection. Although fair skinned individuals will burn quicker, darker/olive skin tones need to be aware too. It is important to keep in mind that sunscreen does not prevent tanning, it does however help protect against damaging UVA and UVB rays. This is important for darker/olive tones to remember, just because the skin is tanning does not mean it is not being damaged.

What happens if you get sunburn?

Sun burned skin can be treated at home. Look for products that contain Organic Red Tea , which is soothing and reduces inflammation and redness. To soothe hot itchy red skin add oatmeal or baking soda to a cool bath. Topical application of aloe or a cool compress always helps. If you are really sore or swollen you can try taking Ibuprofen for inflammation. And because the sun dries the skin out, moisturizing is a must! Body lotions with avocado oil, Shea butter, coconut oil are the best for this.

“On those days you do get too much sun and skin is red, irritated, or inflamed, apply our Radical Difference antioxidant serum. Loaded with soothing organic red tea and cherry extracts to repair, rejuvenate, and reduce redness.”

Dr. Goldfaden





How to increase Vitamin C internally

“Vitamin C is arguably the most important vitamin due to all its capabilities internally and externally.”

Dr. Goldfaden

Photo via @designlovefest

We know what vitamin C does for your skin, but it is also crucial for your body and that coveted glow! Vitamin C is an antioxidant that fights free radicals, supports the immune system and helps make collagen in the body! Vitamin C has also been shown to lower LDL (the bad cholesterol), ward off heart disease and absorb iron in the body. But here comes the tricky part…Humans lack the ability to produce their own vitamin C. Because vitamin C is a water-soluble vitamin, a large portion of the vitamin C we ingest gets excreted before our body can actually use it.

How much we need

Men need around 90 mg per day while women need 75mg. If you’re pregnant or breastfeeding you need anywhere from 85-120mg a day!

How to get it

Oral supplementation:

65-90mg per day should do the trick. Don’t take too much as it can interfere with the absorption of other crucial vitamins and upset the digestive system.

Eating foods rich in Vitamin C:

Red peppers, bell peppers, strawberries, kiwi, oranges, kale and fermented foods as mentioned in (kimchi or sauerkraut) all rank super high in vitamin C. A diet high in these fruits and vegetables will ensure glowing skin.



Get Set, Glow: The Secret of Vitamin C

Effective at diminishing the appearance of dark spots , stimulating collagen production, diminishing the appearance of fine lines and boosting overall radiance. Vitamin C is the single most powerful topical ingredient that exists and everyone should be using it within their regimen. Have you ever asked yourself, ‘how does she achieve that glow?’. Look no further because we are about to tell you the secret women have been using for years…. Vitamin C. Hailed as one of the best anti-agers on the market !

Photo via @edgarraw

What is Vitamin C:

Vitamin C (also known as ascorbic acid) is abundant in vegetables and fruits, particularly in citrus fruits where the Vitamin C levels are the highest. A water-soluble vitamin and powerful anti-oxidant, it helps the body form and maintain connective tissue, which enhances collagen fibers in the skin (hello firmness), fights against free radical damage and contains skin-brightening properties.

How it works


Vitamin C is the single most powerful and multi-functional ingredient in topical products. Loaded with antioxidants, brightening properties and collagen building enzymes, Vitamin C is a true powerhouse ingredient. Topical antioxidants produce much higher concentrations in the skin than nutritional supplements. In fact, applying vitamin C to the skin is 20 times more effective than oral ingestion. Simply applying vitamin C daily for three days can achieve optimal levels in the skin. It is also known that once a topical antioxidant is absorbed into the skin, it cannot be washed or rubbed off. So, even after stopping application, significant amounts of vitamin C will remain in the skin for up to three days.

Collagen Enhancing Properties

Vitamin C’s skin-health benefits are largely attributed to its benefits in supporting healthy collagen. Collagen works hand-in-hand with elastin to support the skin. Basically, it supplies the framework that provides form, firmness, and strength to the skin, while elastin is what gives skin its flexibility. A number of in vitro studies have confirmed that treating human skin cells with a topical vitamin C derivative can stimulate collagen synthesis. In addition to facilitating the hydroxylation reactions involved in collagen formation, vitamin C also stimulates collagen synthesis by enhancing collagen gene transcription. Topical vitamin C may also help preserve existing collagen by influencing the enzymes responsible for collagen degradation.

What to buy

Serums deliver the most bang for your buck as they typically are formulated with the highest concentrations of Vitamin C. A good place to start is with a formula with a minimum of 7% Vitamin C and as high as 15% as this is really the sweet spot in terms of providing proper treatment to the skin and make sure that the Vitamin C (ascorbic acid) is listed high up on the ingredient deck – just another indication of the level of percentage within the formula.

One of the best anti-aging cocktails is  a mix of Vitamin C serum+ additional age-defying ingredients

Ferulic Acid: Protects your skin against sun damage and also stabilizes the Vitamin C, preventing it from oxidating (i.e. changing color) which eliminates the treatment.

Vitamin E / Tocopherol: Anti-inflammatory properties and overall skin nourishment

Vitamin B / Niacinamide: Provide brightening and anti-inflammatory properties.

*Try Brightening Elixir by Goldfaden MD

How to use it:

The ultimate youth-boosting skincare protocol involves the use of a regular exfoliator (or retinoid at night as it helps promote cell renewal and allows for the treatment serum to penetrate deep into the skin), followed by a daily Vitamin C serum, protective moisturizer and your preferred SPF of SPF 30 or higher.

Photo via @edgarraw

Discover the powerhouse advantages of Vitamin C

Very little of the vitamin C you take in orally (either through vitamins or food) ever makes it to your skin cells. Essentially, the only effective method for replenishing the vitamin C in your skin is to go straight to the source and apply it topically. Vitamin C-based products are the goto products of choice when it comes to preserving youthful, even skin tone throughout the summer months as it has been known to increase collagen levels, reduce melanin production, brighten skin + repair the effects of UV exposure.

Dr. G’s Vitamin C tips:

  • Once Vitamin C is topically applied and absorbed into your skin, it can’t be washed or rubbed off. Significant amounts of it continue to remain active in your skin for up to three days.
  • Vitamin C and Retinol or Vitamin A can be combined as a powerhouse treatment that works to brighten overall skin tone, reduce the appearance of discoloration and increase radiance
  • Vitamin C + Ferulic Acid is wonderful for sensitive skin and supports firm and youthful skin by boosting collagen synthesis, decreasing photodamage, and exerting anti-inflammatory activity
  • Vitamin C comes in many percentages (Dr. G recommends 9% up)
  • Look for ingredient that contain high levels of Vitamin C (Baobab, Mongogo, Kalahari oils + cherry extract)


Tropical/Humid Climates

We all know the common skin culprits when it comes to breakouts what the causes including,  bacteria and oil, hormones, and certain foods or medications. Have you ever thought about where we live to be some of the main contributing factors to some of our skin woe’s?


Tropical Climate – The Issues: While tropical humid climates keep the skin hydrated and glowing, high temperatures and intense sun can cause aging, sun damage and premature wrinkles. Humidity causes skin to sweat, purge and may increase redness, irritation and possible breakouts and clogged pores. Sun protection is imperative.

The Solutions:

In tropical or humid climates, look for lightweight, oil free serums and moisturizers that utilize skin hydrating hyaluronic acid to lock in moisture, but not add any additional hydration to the skin so that it stays balanced and plump looking.

Incorporate exfoliation products that also deliver detox benefits and contain anti-aging ingredients that target sun damage and protect against free radicals. When choosing an exfoliation product or cleanser for warm, humid climates, realize the skin can tolerate a good scrub and detox cleanser. Heavy makeup, everyday sweat and some sunscreens can clog pores and cause breakouts. Our Doctor’s Scrub ruby crystal exfoliator will do the trick by ridding pores of bacteria, dirt, makeup and dead skin cells. Hydrating emollients, hyaluronic acid, jojoba oil and apricot oil keep skin supple and dewy!

Reveal your glow and keep your skin looking bright, clear and radiant. Our NEW Detox Cleanser (launching this July), which delivers a combination of Lactic, Glycolic, Alpha Hydroxy Acids to work to dissolve excess oil and dead skin cells that build up inside pores. Dr. Goldfaden also developed a proprietary technologically advanced Detox ComplexTM, comprised of potent fruit extracts and active plant cells that provide anti-pollution and detoxification benefits. The skin will look and feel fresher, cleaner, smoother and rejuvenated!

One of the most effective ingredients to keep skin looking radiant, bright and free of dark spots is Vitamin C. Vitamin C can be effective whether it comes from a serum or moisturizer, the important thing is to wear it! If you tend to suffer from redness or irritation look for a serum that offers Vitamin C in conjunction with ferulic acid (for irritation + stability) and Vitamin E (for hydration). The newest serum to our collection, Brightening Elixir, delivers both and two forms of Vitamin B! If you’re not already using a lightweight moisturizer during the day, try swapping to an oil-free option, like our Vital Boost moisturizer.

Last but never least do not forget to wear an SPF! Bestseller Sun Visor is a 30 SPF lightweight, dry mist which is a must have for everyone! No more touching your face during sunscreen reapplications! Also works to set makeup!

In the event you do get too much sun and the skin is red, irritated, or inflamed, reach for our antioxidant serum, Radical Difference, which delivers organic red tea and cherry extract to repair, rejuvenate, and reduce redness.

“Ingredients such as organic red tea can be beneficial, as it targets inflammation and irritation.”

 Dr. Goldfaden


Dry/Arid/Desert Climate

Dry and arid desert climates consistently get ranked amongst the worst to live in for the condition of one’s skin. In addition to lifestyle choices like, wearing a hat, sunglasses and sun protective clothing, proper skincare regimen is highly effective in protecting against the issues that arise from this type of environment.

The Issues:

Dry climates dehydrate skin and can invite early onset of wrinkles. With intense sun and high heat, the skin has nowhere to hide. The more sun exposure you have, the more damage you’re doing to your skin. Replenishing hydration and sun protection is extremely important in this type of climate.

The Solutions:

Chose an exfoliation product that targets dead skin cell removal, sun damage and hyper pigmentation. Chemical exfoliators and enzymatic peels target all. Look for Lactic acid (found in Fresh A Peel) as the main active as it actually draws moisture to the surface of the skin, thus preventing additional dehydration and dryness.

Because skin is so prone to dryness in these types of environments, Dr. Goldfaden recommends using anti-aging serums and super hydrating moisturizer. Ingredients such as CoQ10, Alpha Lipoic Acid, and Retinol keep skin tone tight and toned, while African botanic oils, Baobob, Kalahari and Mongongo deliver Omega fatty acids for extreme hydration.

Always protect the face and body with sunscreen 30 SPF or higher. The sun can be very intense in these types of climate, so sun protection is imperative.

5 reasons to use oil on your face

The Power House Ingredients

Image via Kiara Blanchette

 Kalahari Oil– derived from the seeds of the Kalahari melon. Kalahari melons grow in the Kalahari desert and are a crucial source of water for nomadic people.

  • 70% Omega 6
  • Hydrates the skin
  • Contains high levels of Phytosterols. When applied topically phytosterols encourage collagen production and stop the slow down of collagen loss.
  • Mongongo Oil– derived from the fruit of the mongogo tree, which withstands very harsh + extreme weather
  • High levels of Linoleic Acid (Vitamin F/Omega 3 + 6)
  • Provides environmental protection for skin + hair
  • Reduces inflammation
  • Promotes cellular repair
  • Reconstructing properties
  • Perfect for Redness + Eczema sufferers

Baobab Oil – Derived from the seeds of the fruit of the magical looking Adansonia Tree, also referred to as “The Tree of Life”.

  • High levels of Vitamin A
  • High levels of Vitamin E
  • High levels of Vitamin F
  • Beneficial for stretch marks and scarring

Rosehip Seed Oil– Known as the leader in skin protecting benefits.

  • Known to offer a unique protection from UV rays and environmental pollutants
  • Wonderful protective agent for skin
  • Advanced hydrating properties


Oils can be non greasy and can realign even oily complexions

Human skin naturally produces oil, but when the oil is stripped or dried out the skin can go into overdrive producing extra oil and thus causing acne or an oily complexion. For oily skin types or acne prone skin, choose a dry or balancing oil.

What to choose if you’re Oily or Acne prone:

  • Argan oil or Jojoba oil, which are similar to our skin’s sebum, trick the skin to not overproduce oil/sebum and thus warding off breakouts.
  • Hemp Seed Oil eliminates blackheads and is anti-inflammatory.
  • Rose hip seed oil helps to heal repair tissue and brighten skin due to high levels vitamin C, Omega-3 + Omega-6 fatty acids and Retinoic acid. Many people with oily complexion also suffer from acne and scarring.

What to Avoid:

  • Avocado oil and Coconut oil
  • Silicone based oils
  • Artificial fragrances or colors


Oils do not clog pores or cause breakouts

If you are using the correct oil for your skin type you should not experience clogged pores or breakouts. Pay attention to ingredients, fragrances, essential oils and the targeted results of the oil. Oils, which are free of silicones, penetrate deeper, deliver more targeted results and do not clog pores. When silicone is applied to the skin it creates a protective barrier. While this may sound like a positive attribute, there are a few major downsides. When silicone is applied to the skin nothing penetrates in and nothing gets released out, thus causing the perfect breeding ground for a clogged pore.


Other ingredients to pay attention to are artificial fragrances and colors, as they can to cause breakouts. Essential oils, even natural and organic ones, play a large roll in breakouts, rashes, redness and overall allergic reactions. While many of the oils are beautifully crafted and formulated, they can be too botanical and fragranced for some skin types. If you think you may have an allergy away spot test before using all over the face

Argan oil and Jojoba, which are similar to our skin’s sebum, trick the skin to not overproduce oil/sebum and thus warding off breakouts.


The Anti-aging benefits

Oils replenishes hydration, improves skin color, improve skin tone, boosts radiance, reduce pore size, reduce inflammation and help to fight the appearance of fine lines and wrinkles. In our Fleuressence oil, the proprietary blend of 100% pure active botanicals, fruit extracts and natural oil delivers powerful vitamins and nutrients deep into the skin to boost moisture levels and skin cell revitalization. Also contains Omega fatty acids and Vitamins A, C & E, while the botanical actives work to diminish the appearance of fine lines, discoloration, inflammation, and pore size.


All the wonderful ways to use oils

  • Oils should be used on cleansed skin. If the oil is being used as a serum then it is applied to clean skin before the moisturizer.
  • If the oil is being used as a moisturizer then it is layered on top of the serum and or mixed with a cream moisturizer or night cream.
  • Makeup glow. Some oils, like our Native Botanical Fleuressence oil, can be mixed into foundation for an overall hydrated glow

Whether you desire hydration, brightness or the Goldfaden glow, there is an oil for you.

Wave goodbye to tired Winter skin

Spring has sprung, but with warm and cold temperatures both inside and outdoors, skin can be particularly challenged this time of year (dehydration, lackluster-looking skin) . Spring makes way for sunnier and warmer skies, which can increase sun damage, hyperpigmentation, and congested/polluted skin.

We sat down with Dr. G to understand how to refresh tired Winter skin and give your skin a healthy, Spring glow

Dr. G’s tips for spring:

“Load up on SPF: During the Spring and Summer months the sun is at its strongest and we are more susceptible to the harmful effects of UVA/UVB damage.”

“Put away the retinol: While retinoids are extremely beneficial for the skin, using them can increase skin’s sensitivity to the sun, which is more prevalent during the spring and summer months. Opt for a lighter dose of Vitamin A from a naturally derived carotenoid. Carotenoids (Vitamin A), found in carrots, and other orange/red vegetables, deliver the same benefits as Retinoids in a natural and gentler form. “

“Lighten Up Swap out heavy creams for lighter, oil-free moisturizers or hyaluronic-based serums. Hyaluroinic Acid is a miracle ingredient to use this time of year because it binds and locks in moisture to prevent dehydration, while being lightweight.”

“Pack on the antioxidants: Load up on power packed anti-oxidant rich serums to protect skin from free radical damage. Look for Vitamin C, Organic Red Tea, Ferulic acid and resveratrol rich ingredients.”

“Exfoliate: Cold temperatures and less exfoliation can leave a thick layer of dead skin cells and built up oil post winter months. Exfoliation whether physical or enzymatic is the best way to jump start your spring regimen for dewy fresh glowing skin.”

Your new glow-activating regimen: Brightening Elixir, Fresh A Peel, Bright Eyes, Sun Visor, Vital Boost

The understanding + best practices of Hyperpigmentation, Dr. Goldfaden reports

Our skin cells contain melanocyte cells, a cell that produces melanin, a chemical that gives skin its color. Too much melanin leads to hyper pigmented skin – including freckles, darkening of the skin in patches, and age spots. Hyper pigmentation can occur from over sun exposure, trauma to the skin (i.e. laser treatments, peels, etc.) or as a side effect of certain drugs. While hyperpigmentation is not a serious medical condition, it is one of the most common skin conditions and arguably the most difficult to treat and correct.

Picture via Total Beauty

We enlisted the expertise of Dr. Goldfaden to help us understand how hyper pigmentation occurs, what we can do to prevent it and the best and most effective treatments, both in-office and at-home.

Q: What exactly is hyper pigmentation? “Hyperpigmentation is defined as any spot on your skin that’s dark enough to effectively stand out against the surrounding area. This phenomenon is usually the result of your skin’s efforts to protect itself from the harmful effects of ultraviolet light. It occurs when overexposure to sunlight causes the melanocytes in the deeper layers of your skin to produce cells that contain a skin-darkening pigment called melanin. These specialized cells known as melanosomes are picked up by your keratinocytes that are constantly migrating upwards toward your skin surface.” Dr. Gary Goldfaden MD

Q: What are the different types of hyperpigmentation one can develop? “Age spots or sun spots (sun damage), melasma, scarring, post-inflammatory hyper pigmentation.” Dr. Gary Goldfaden MD

Q: What is post-inflammatory hyper pigmentation? “Post-inflammatory hyperpigmentation is usually temporary and can be caused by inflammatory acne, a severe burn or injury to the skin. While anyone can suffer from this, it is more common in dark skin types.” Dr. Gary Goldfaden MD

Q: What is the difference between acne scars and hyperpigmentation? “This can be very difficult to differentiate. Acne scars can appear dark and be Post-inflammatory hyperpigmentation, which should go away (as it is temporary). However, if exposed to the sun then this may become long-term hyperpigmentation. General rule of thumb, if the acne mark or lesion is still visible after 6-12 months then it is considered a scar.” Dr. Gary Goldfaden MD

Q: What is the difference between hyperpigmentation, sun spots and freckles? “All fall under the umbrella of Hyperpigmentation. Sun exposure has a lot to do with the darkness and severity. If you have freckles and have sun exposure the melanin will be activated and the freckle will be darker.” Dr. Gary Goldfaden MD

Q: What causes hyper pigmentation? “Hyperpigmentation occurs when overexposure to sunlight causes the melanocytes in the deeper layers of your skin to produce cells that contain a skin-darkening pigment called melanin. These specialized cells known as melanosomes are picked up by your keratinocytes that are constantly migrating upwards toward your skin surface and cause the dark spots/areas. Hormones, birth control pills can also cause this and sunlight can increase the severity.” Dr. Gary Goldfaden MD

Q: Is anyone more prone to hyperpigmentation, such as different races or skin tones? “Darker skin types are more prone. All skin generally has the same amount of melanosomes , the difference in lighter skin and darker skin is the size. Darker skin has larger melanosomes(what contains/distributes the melanin) hence more susceptible to hyperpigmentation.” Dr. Gary Goldfaden MD

Q: Is it preventable? If so, how? “Wearing an SPF at all times when exposed to the sun. Exfoliation can help the appearance as it removes dead, dry, dark skin cells fort he surface of the skin. Using proper actives to protect against sun damage and treat sun damage and dark spots. In office micro-dermabrasion treatments and laser treatments.” Dr. Gary Goldfaden MD

Q: Can it ever be reversed completely? “Yes, but it is very difficult and takes a lot of diligence. Even laser treatments are not 100% successful and the dark spot can come back.” Dr. Gary Goldfaden MD

Q: What’s the best way to treat any existing spots? “SPF at all times, sun protective gear (hat, glasses, clothing), Exfoliation, and an active treatment serum.” Dr. Gary Goldfaden MD

Q: What are the best in-office treatments one can receive? “Fraxel laser and Clear and Brilliant are two of the popular and introductory laser treatments that work to combat uneven skin tone, including discoloration. Micro-Dermabrasion is also very popular choice. In office chemical peels can be very effective as well. Glycolic and lactic acid peels are recommended for at-home maintenance usage.” Dr. Gary Goldfaden MD

Q: What are 3 ingredients people with hyperpigmentation should look for in daily skincare products? “Vitamin C, GlycolicAcid/Lactic, Alpha Arbutin, and Kojic Acid.” Dr. Gary Goldfaden MD

Dr. G’s Sushi Roll

One of Dr. G’s favorite foods is sushi. Not a coincidence that the Japanese people have the highest ‘healthy life expectancy’. Below is a peak into one of Dr. g’s homemade sushi recipes, which works to improve moisture levels of the skin, while enhancing the natural glow, tone and texture. Seaweed Extract firms and nourishes skin while providing high levels of antioxidant protection. This is said to have been inspired by some of the ingredients found in Pure Start Cleanser.

What you need: 

The Clean Roll

Flat sheets of sushi style nori seaweed

1 cup diced tomatoes (lycopene)

1 Tablespoon of fresh squeezed grapefruit juice ( Vitamin C)

1 cup Swiss Cress sprouts (detoxifying)

2 cups of brown rice (high in magnesium + anti-oxidnt)

1 tablespoon sesame seeds

1 teaspoon of soy sauce (for flavor)

Start by laying a flat sheet of nori seaweed on a flat surface. Add a thin layer of brown rice (just like sushi). Spread rice evenly and press down so it sticks to the seaweed. In a separate bowl mix diced tomatoes, sprouts, soy sauce, grapefruit juice and sesame seeds. Apply a layer of mixture on to the rice and seaweed and roll up like a sushi roll. Slice into 6 pieces and enjoy.

Dr. G’s Wake Up Bowls

Dr. G’s  Wake Up BowlsInspired by Wake Up Call

Tired of the same old thing for breakfast? Well so was Dr. G so he came up this easy, healthy and yummy vegetarian recipe. Adding good fats into your diet will not only keep you fuller longer, but also make your skin and hair glow.  Avocado found in the product and this recipe offers a robust dose of hydration and long-lasting soothing and plumping benefits. Carrots are rich in Vitamin A that aids in ski. cellular renewal, brightening and even skin tone.

What you need:

1 avocado(per person) – Full of healthy omega acids and fat

12 carrots (to roast)- Daily does of Vitamin A (carotenoids)

2 teaspoons grape seed oil (anti-oxidant)

1 teaspoon balsamic vinegar (anti-oxidant and digestion proponent)

1 teaspoon honey (super food)

You will need one avocado per person. Cut them in half and remove the seed. These will serve as mini edible bowls. Peel carrots and cut into fours. In a large bowl mix carrots with grape seed oil, balsamic vinegar and honey. Preheat oven to 400 degrees. On a flat cookie sheet roast at 4oo degrees for 30-40 minutes or until soft. Remove carrots and mash. Take a scoop of carrot mash and fill each half of the avocado. Top with a touch of dill and serve!

Dr. G’s Energetic Salad

Dr. G is firm believer in the concept ‘You are what you eat’. If your diet is subpar, one of the first places it can show is on the skin (skin health often acts as a major indicator to what is happening internally). Being the largest organ of the body, the skin not only reflects internal state of health, but is also the first line of defense between the internal and external environment. In this recipe, the key ingredient is quinoa. Quinoa contains high levels of riboflavin which provides elasticity to the skin to give it the required softness and resiliency. It also works to tone the skin and prevent the appearance of wrinkles and fine lines.

What you need: 

The Energetic SaladInspired by plant profusion energetic eye cream

2 cups quinoa (high in riboflavin and protein)

1 cup raspberries (high levels of the anti-oxidant Resveratrol)

1/2 orange (Vitamin C)

2 teaspoons olive oil (Omega fatty acids)

2 basil leaves chopped (high in Vitamin K + Iron)

Cook Quinoa until soft and then let cool at room temperature. In separate bowl mix raspberries, orange,oil oil and chopped basil leaves. Mix together and serve at room temperature. This salad will fill you up and give you all the energy you need to finish your day!

Peel and Eat Fresh Salad

Vitamin C is not only important externally for bright and fresh looking skin but also internally for optimum health. Grapefruit/Lemon/Orange are rich in detoxifying enzymes and high in Vitamin C, which aids in skin Brightening and helps cleanse, purify and detoxify the skin (aka, ultimate radiance booster). Dr. G’s fresh citrus salad can be eaten any time of the day and is a perfect healthy dessert. This salad is said to have inspired our multi-fruit enzymatic peel, Fresh A Peel.

What you need:

In a small bowl mix  lemon, pine nuts, honey and chopped mint leaves. Sliced kiwis in thin discs and section grapefruit and oranges. Pour mixture over the fruit, mix and serve at room temperature.

2 oranges(high in Vitamin C)

1 grapefruit (highest anti-oxidant juice + High in Vitamin C)

2 Kiwis (high in vitamin C, E and K)

1/2 lemon juice (fresh)

¼ cup of pine nuts (anti-oxidant rich)

1 teaspoon of honey (super food)

2 mint leaves-chopped (anti-cancer food and aids in digestion)

Dr. G’s Tea

What we drink is as important as what we eat. Tea should be a part of our diets and has tremendous health benefits. Whether you enjoy caffeine or prefer to skip it , there is a tea for you. Below is Dr. G’s favorite tea blend. Not only is red tea great for your health but also for your skin! It packs a punch by offering 50x more potent anti-oxidant levels than Green Tea and aids in soothing distressed and blotchy skin. Look for Rooibos and a white tea blend in all of the Plant Profusion products! 

What you need:

5 tea bags or loose Rooibos/ Red Tea

5 tea bags or loose White tea

1 tablespoon rose hips (High in Vitamin C)

Honey to taste (anti-oxidant + high in Flavonoids)

Steep together for 20 minutes and serve hot or chill for iced tea.